Report: 
Service Innovation: An Untapped Opportunity

Service innovation is an underserved area at organizations. Given service's importance it is startling that service innovation significantly less attention when compared to product innovation. Yet, the financial implications of service excellence and new services development is driving increased interest in the area of service innovation. 

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The Service Council's 2016 report reviews the current state of service innovation and highlights the steps being taken by leading organizations to become more innovative. Topics covered:
  • Product vs. Service Innovation
  • Areas of Service Innovation
  • Pillars of Service Innovation

 

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