Summary:

The concept of customer success dictates that we get closer to our customers and understand what drives their success. From that, we can infer how the products and services that we deliver or don't yet deliver can support customer success. It's not just the purchase of the product or service that becomes relevant, it's the use of the actual product or service and the value derived that is vital in determining customer success.

Front-line service personnel are ideal customer success agents, perhaps without the official title. Hear how TSC believes that these front-line agents impact customer and business success.